The Bugs group Celebrates National Apprenticeship Week!

Birmingham Business, the Bugs Group, celebrates National Apprenticeship week by offering another young apprentice a full time job!

A high apprenticeship retention rate will be celebrated by the Bugs Group this week as they offer another young adult a promising career.

The Bugs Group specialises in children’s fitness, working within the community, schools and nurseries. Through, YogaBugs, DanceBugs, FootieBugs and MulitBugs they make exercise fun for all, by combining imagination and sport and ensuring all children have a positive experience in sports from a young age.

Bugs Group General Manager, Lisa Applebee, says “As a company we develop children through physical activity, it is great to also be able to help young adult kick start their careers. Often young adults are given ‘bad press’ about their attitude to working, and this really Bugs me as we have had a great experience with apprentices. They are the heart of our company, bringing enthusiasm, willingness to learn and fresh ideas to the Group. I would recommend the apprenticeship scheme to all companies”.

The Bugs Group are proud to be part of the apprenticeship scheme and have found and developed really valuable members of their team.

Demi Foy, the Bugs Group administrator & social media guru is the latest apprentice to accept a full time position at the company and talks about her experience as an apprentice:

“I chose to do an apprenticeship as I wanted to work and learn and earn money at the same time and it could lead to a full time job at the end”.

“The biggest challenge I faced when I joined the company was adjusting from such a small part time job to such a busy, large working environment”

“The Bugs Group is a fun and loving company, I have always wanted to work with children, and the and at the Bugs Group, children are at the heart of everything we do.”

Demi Foy accepted her full time role this week and the Bugs Group are searching for their next superstar!


Widen the horizon of children’s minds…and your own


A TED Ed talk by a ‘child prodigy’ has inspired us, and reminded us why we do what we do. The lesson hosted by 12 year old Adora Svitak old states just why we need to think more like children instead of supressing high expectations, behaviours and attitudes that will allow us to follow our dreams. The outcome of her speech concluded that “the world needs “childish” thinking: bold ideas, wild creativity, and especially optimism”.

The Bugs Group is built around imagination and creating a healthy body and mind in children of all abilities. We encourage our teachers and coaches to ‘play’ and genuinely enjoy themselves whilst teaching, which makes the learning and development flow during a lesson. It is much more of a challenge to get an adult to open their mind and just lose all inhibition, and we often envy children’s ability to be footloose and fancy-free!

The ethos of the group is to help each and every child reach their true potential in a supportive and safe environment whilst keeping the fun well and truly alive.

Each of our group companies uses their own specific expertise and experience to build programmes that are extremely enjoyable as well as highly educational.

Children at the forefront of everything we do and it is their wellbeing that forms the foundation that the group is built on. We will ensure that their safety and comfort is always of great importance and regardless of age, size or sex they will always be treated with great respect.

With YogaBugs we have ensured that the core benefits of yoga are entwined with interactive stories that stretches imagination builds self-confidence and enhances self-esteem to support each child both physically and mentally. Each and every YogaBugs class is taught by experienced instructors who not only share our passion but also believe in the importance of encouraging children to lead a happy and healthy life.

With FootieBugs we have underpinned the benefits from one of the world’s most popular sport to create a specific programme that incorporates Balance, Coordination, Flexibility and Focus with the importance of teamwork and social interaction. Our coaches have achieved great success in their own football careers; they fully understand the value of a healthy lifestyle including diet, exercise and above all; fun and laughter.

With DanceBugs we’ve created funky dance classes for kids to encourage children to express themselves positively, gaining confidence and social skills through music and movement! DanceBugs classes have been designed age appropriately with a big emphasis on creativity and fun, offering a variety of different styles of dance classes from Ballet and Tap to Freestyle and Street!

Each and every lesson we create is grown from the principles of a child’s imagination. We delve into the world of a child, and it allows us to let go of any hang-ups and just have FUN! So if this is ‘childish thinking’, then we are one big ‘childish’ group.

To find out more go to

or drop us a call on

0121 777 7792

More “non-competitive activities such as yoga and dance” needed in primary schools


In response to a recent BBC Education News article “PE ‘Cinderella subject’ for too long, says report” by Katherine Sellgren, we are speaking up about what we can do to help.

A recent report by All-Party Parliamentary Group (APPG) has stated that PE in schools is a subject that has been neglected for too long. It stresses the importance of reducing childhood obesity by instilling a genuine love for physical activity that lasts a lifetime.

Co-chair of the APPG Baroness Benjamin said; “The long-term adverse effects of obesity and overweight in childhood are now generally recognised. The need to combine sport with the knowledge of good nutrition and a healthy diet is now understood.”

Here at The Bugs Group, we believe that taking part in exercise that you actually enjoy makes all the difference. This love for sporting activity can make a huge positive impact in the life of a child, meaning that they grow to become a healthy and happy adult.

A Department for Education spokeswoman said: “We want to encourage all young people to get into the healthy habit of playing and enjoying sport – both inside and outside school.”

The emphasis of the report details how schools must offer a wider range of activities, where children can explore different sporting opportunities; to be less ridged with their old school approach and scrap “skill drill lessons”. Over £450 million has already been given to schools to improve the quality and quantity of PE sessions, and they have been using those funds to bring in external interventions allowing children to discover new kinds of sports.

“[Girls in particular] run the risk of becoming disenfranchised from physical activity. This could be addressed by ensuring that PE lessons offer a wider type of physical activity, to cater for different tastes and abilities.” the APPG report says.

“These might include general physical activity such as running and climbing, non-competitive activities such as yoga and dance and individual sports such as swimming.”

PE lessons within primary schools need to continue to improve by opening up to new and innovative sports, in order to reflect the many ways children can express themselves physically.

Our well established YogaBugs, DanceBugs and FootieBugs programmes can be tailored to the needs of each individual school. YogaBugs in particular is very popular in educational settings where children have low attainment and behavioural issues, and also have less enthusiasm for taking part in PE. The YogaBugs programme allows children to develop at their own pace and allows them to develop on their own terms, making improvements that can be seen even in the classroom.

Find out what we can do to enrich PE Provision in schools

0121 777 7792

Solihull Observer Feature: FootieBugs Academy!

Check out a fantastic feature in the Solihull Observer, reporting on the FootieBugs Academy!

Solihull observer: footiebugs feature!

It seems as though Birmingham City’s Academy has caught the ‘FootieBug’ after two players from an elite training programme for youngsters in Solihull were signed up. Connor Corbett and Lily Falahee are both members of the FootieBugs Academy, which provides coaching for young footballers in the area from under-six to under-12 level.

Talented six-year-old Connor has secured a place at Birmingham City’s Academy after being scouted by the Championship club while in action during the under-7s age group. Despite his young age, Connor has already established such a great presence on the pitch and displays skills of children double his age with a wonderful left foot. After watching him in action, the Blues scout commented…Read more here>

“Play can help children become powerful learners”


This is the latest statement from an article featured in The Guardian about the importance of learning through play. They talk about how Early Years Education is about the promotion of health and wellbeing and making sure children are happy, creating much more competent learners.

Here at The Bugs Group, we are built on foundations that incorporates imaginative play into physical activity, thus creating the perfect balance. Through our YogaBugs, FootieBugs and DanceBugs sessions we focus on a particular story or theme, engaging children so they become engrossed in the adventure that they have been guided along by one of our fantastic and experienced teachers or coaches.

Our classes are currently being taught within schools, and are tailor made to address any behavioural and attainment issues, bridging the gap for children with Special Educational Needs, or to enhance children’s PE lessons once a week. Whatever a school needs, we can be sure we have a programme to suit.

Know an educational establishment that would be Interested? Brilliant!

Get in touch;

Head Office: 0121 777 7792

Childhood Obesity is ‘Bugging’ us…

Cancer Research UK created a school uniform shop highlighting how XL uniforms could become the norm if the Government doesnÕt take stronger action to tackle childrenÕs obesity following the release of their Childhood Obesity Plan. Email your MP to act now at . This photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Re-use of the picture may require further permission from the copyright holder. Photo credit should read: Adrian Brooks/Imagewise

| Natasha Wood | The Bugs Group |

In response to the article ‘Childhood obesity – Government blasted over new ‘watered down’ strategy’ by Andy Richards, we believe that more needs to be done for the next generation of children – and to put a stop to Childhood Obesity.

The general consensus is that the Government is not doing enough to end this endemic. The ‘watered-down strategy’ in question is not and cannot currently provide the results that we so desperately need in order to seriously improve the health of overweight and obese children. These children are at risk of developing multiple health issues that will affect the rest of their lives. We believe we need to help these families.

To a child, who is vulnerable and very impressionable, they just want to do and eat what they enjoy. It is frightening that in this day and age that kids are being encouraged to stay in to play on their iPads whilst snacking on an immense choice of ‘goodies’ – and all still encouraged by big companies.

We want to educate children on how to live a happy and most importantly healthy life, by changing their attitude to exercise. Children need to know how to look after their bodies by eating well and keeping fit. We want children to know that exercising can be the best fun that they have ever had.

Here at The Bugs Group, we have devoted our careers on doing just that – to come up with such a balance of fun and fitness. Our ‘Eureka!’ moment was recognising that by combining story-telling with exercise, children didn’t even realise they are having a work out.

The Bugs Group – which currently consists of YogaBugs, FootieBugs and DanceBugs – lies in the heart of Birmingham and has expanded out to the rest of the country.

For this strategy to really work, well you know what they say, “…it takes a village”. It must be everyone’s responsibility to make it happen. We want to work together with the schools and nurseries around the country to address the problem and reinforce the aim of this strategy.


In a recent statement, Dr Adrian Phillips Birmingham Director of Public Health stated that;

“Towns and cities across the UK,  face a childhood obesity problem and there is no simple solution….

…we recognise there is a wider problem that will not be addressed overnight…

…We can only tackle this issue if individuals, parents and grandparents, councils, health professionals and the Government work together for the good of our children… we’re also looking at a range of measures, including increased opportunities for physical activity.”

In another a statement by the Public Health Minister Nicola Blackwood, it was vowed that;

 “This Government is absolutely committed to reducing childhood obesity and one of the best ways to do this is to boost sports in schools.”


Here at The Bugs Group, we fully support the driving force behind these statements and we want to emphasise how there should be better opportunities for physical activity within schools. We want to engage more children in exercise that they truly enjoy, as well as increasing confidence, enhancing social interaction, raising attainment back in the classroom and most of all, making children happier and healthier.

Almost 1 in 5 children are overweight or obese when they start primary school. This rises to 1 in 3 by the time they leave primary school… Based on current trends, half of all children will be obese or overweight by 2020.”

– Obesity Health Alliance.

Yet more shocking statistics which show that we need to act now, and also earlier. The key to the problem is not just treating the symptoms, but eliminating the cause. We aim to work within the Early Years and develop a real love for exercise from a young age. We hope to get children involved in sports through choice, and to make sports all-inclusive for all abilities, and to fit well within family life.


To find out more about the programmes we run to help defeat childhood obesity,

visit us at

FootieBugs meets…Birmingham City Football Club Coaches!


Last Friday night the FootieBugs Academy had an exciting visit from two Birmingham City Academy coaches. Ian James and Andy Corbett came to put our kids to the test! They held an hour session with the children to give them an idea of the standard they are looking for, and let’s just say that our boys and girls had the best nights’ sleep that evening!

Ian and Andy came along to scout, to see if any of the FootieBugs Academy Players were ready to move forward into the Birmingham City Academy.

They have spotted a lot of potential during their visit! Ian and Andy were very impressed with every child and the effort that they put into the session, and believe that with continued hard work and perseverance, our boys and girls are likely to go far.

We look forward to our next visit from ‘The Boys in Blue’ and we will be sure to ‘Keep Right On’ until then.

The FootieBugs Academy is an elite training programme for U6s – U12s, which takes place in South Birmingham & Solihull during the week on advanced 3G pitches/Astro Turf pitches. Our FootieBugs Academy has been created for those children that show promising football skills and are passionate about taking it to a higher level.

If you think your child has what it takes to become a part of our FootieBugs Academy, then click below to attend a Free Trial Session. Good Luck!

academy session

A Bug is Back in Town!

We have a #TBT moment here in the Bugs HQ today. Our very own Office Junior Demi Foy has enlightened us by reminiscing about her time as a YogaBug back when she was in Primary School!


“I remember doing YogaBugs classes when I was little. Me and my friend would be excited knowing that the class was on that day, we especially looked forward to the relaxation!”

Demi attended Tidbury Green Primary School, and in Year 1 she attended YogaBugs as part of our curriculum classes when she was 6 years old.

“I love being a part of The Bugs Group family, and it is nice to see children enjoying their YogaBugs classes as I did. It is great to see how the company has developed since.”

We count ourselves lucky to have someone working with us who understands the MAGIC and EXCITEMENT of our classes!

If you would like to find out more about how children can develop and flourish through our School Programmes


Call us on 0121 777 7792

Tom Bates Recommends FootieBugs!

408489_331434310296516_247271731_n  Tom

Tom Bates – a top sports psychologist – has praised FootieBugs for keeping ‘grass roots’ football alive. He stated that with the values that FootieBugs carries, this will allow children to learn, grow and enjoy the “national treasure” that is grass roots football.

Here at FootieBugs, we don’t just teach children to kick a ball. We build on their confidence and self-assurance, as well as teach skills such as the Ronaldo double step over, the Messi inside and outside chop, and the Maradona 360! All of which help them to not only progress as a player, but to really enjoy sport, contribute as an individual and live a happy healthy life.

FB franchise

This is where you step in…

FootieBugs is an exciting franchise opportunity for people who are passionate about football, ideally with some sales experience and who are driven by success. If this sounds like you, then we would like you to become a part of our FootieBugs family and take your first step to success!

With OTEs of £50k+ a year, this is not a hobby, but a full time business, which is hard work, but also a lot of fun! The business targets children’s health and education and FootieBugs is thriving in a market which will always be there. With over 35,000 children and 150 schools in every franchise territory, it will be down to you to make FootieBugs become known in your area!

FootieBugs forms part of The Bugs Group – a successful and expanding children’s activities franchisor with over 10 years of experience and development.

FootieBugs is the UK’s leading children’s football based activity, offering professional and fun football for kids aged from three to eleven years. All of our programmes are designed by a team of specialist doctors, physiotherapists and educators.

To find out more about joining the FootieBugs network and building a successful business
please contact Head Office on 0121 777 7792

Improve Children’s Mental Health With DanceBugs!


In the light of Mental Health Awareness Week, we want to share with you how dancing has the power to heal and soothe the bodies and minds of children with mental health issues. Dance allows children of all abilities to let go and put their energy into creating something expressive. It doesn’t matter if a certain child feels that they ‘can’t dance’, as everyone is free to move in ways that their bodies are capable of and whatever comes natural to each individual. The more diverse their movements, the more powerful the performance.

There are the obvious benefits of dancing, such as reduced childhood obesity, a fun way of exercising, healthy blood pressure and cholesterol levels, and helping to maintain a balanced lifestyle. There is clinically significant evidence that children who participate actively in the any of the expressive arts spend less time sitting in front of a computer screen playing games and therefore are at less of a risk of developing health problems.

DanceBugs is a great form of exercise for children and a great social skill that stays with you for life; it is an important part of a child’s development. Not only do children have huge amounts of fun, they are getting in a good work out. They stretch, tone muscles, increase lung capacity and have one heck of a cardio session – all without realising it!

happy kid dance

All of our DanceBugs classes:

  • Encourage both boys and girls to join in
  • Provide a fantastic and fun introduction to dance
  • Give children the opportunity to progress through IDTA qualifications
  • Are an excellent form of exercise that improves strength, coordination, stamina and flexibility
  • Introduce children to vital social skills
  • Allow children to express themselves positively
  • Are pressure free and lots of fun!
  • Most importantly…makes you smile




To find out more about our DanceBugs classes go to or to book a free taster session click here!

Feel free to get in touch with us on 0121 777 7792 or email us at!


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